TABLE 1: Banking Scenarios
	Scenario
1	Identifying those customers who are most likely to churn (leave) based on customer demographic information
2	Grouping heterogeneous customers into subgroups based on customer profile to generate a mailing list for marketing purposes
3	Finding other products that the customer might be interested in based on the products the customer has purchased
4	Grouping customers into homogeneous groups based on customer profile and the list of banking products they've subscribed to