Summer is a busy time here in the SQL Server marketing team. In June, we successfully negotiated the minefield that was Microsoft Tech ED, Microsoft's premier technical conference. Then, many of us headed directly to Amsterdam to cover Tech ED Europe. Now, we're all back in Redmond, preparing to head out again to the Microsoft Professional Developer Conference (PDC) in September. Working through all of these shows gives our marketing team hands-on experience with a job requirement that is also a common pain point for many of our customers: producing reports.

Aft...